Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
David Braben, founder of Frontier Developments, says retail outlets that buy and sell pre-owned games are “essentially defrauding the industry.” Although multiplayer gaming might not be a huge threat, the single player experience in games may die out because gamers play the game quickly and resell it back to places like GameStop for others to buy.
I’m rather puzzled by the hardware failures already at PS4/Xbone, seems like a lack of foresight to make sure their peripherals to work.
Jordan the Prince of Persia games are Platformers, not adventure.
QotW: My favorite Adventure game has to be Gabriel Knight, each game in the series was a dark thrilling mystery and the main characters were great to follow.
Speaking of which Activision is licensing out the GK IP to Jane Jensen for a remake. Thanks in part to the Kickstart project Moebius that Jane got funded. Along with other Adventure game projects inspired someone at Activision who had a passion for the GK series to convince the company to license out the series to Jane. What has me excited is seeing Adventure games get more notice as a viable product again by game companies, especially Activision.
@Xbox and PS headsets
Personally I don’t see this as a problem. As long as they provide a pack-in headset so that I can discuss my numerous relationships with my oponents mothers on Battlefield I will be fine. I can see how it is a problem for rich folk who blasted loads of cash on some shelled reptilian headset. But I am indifferent to the opinions if others. I fully support Democracy and believe that the opinions of few should be overlooked and they should all be quietly shot.
@Oh can you hear what the Rockstar is cooking?
As long as it’s not ONI 2 I will be glad to play anything Rockstar makes. To me they proved their development ability time and time again. I am curious what it will be. I am guessing it’s Bully 2 but it could be Red Dead as well. Redemption was voted as the best game of last decade so I would expect Rockstar to indulge us with as sequel.
@QOTW
Across my gaming life I played quite a few adventure games. But I don’t remember most of them. Broken Sword 3 was good. Recently I played Anna but had to quit because of lighting issues on my laptop. But my highlight was Dreamfall: The Longest Journey. I know that the prequel was better (never played it) but I quite enjoyed it. Another highlight was Beavis and Buthead game on Mega Drive. It was funny because the Beavis and Buthead IP was aimed at retarded adolescent teens but the game itself was hard as nails. It had puzzles so difficult that you would need a degree in critucal thinking to get to the end.