When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).
1. Publishers Spend Lots on Marketing
A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.
Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.
2. Publishers Want Loyalty
DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.
Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.
3. Publishers Hate Used Games
Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?
Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?
Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.
Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.
Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?
Halo: ODST
@Culture Diversity in games: I don’t know which is sadder: That you both didn’t think of Quest for Glory or the Witcher 3 when asking how many games have Baba Yaga. Quest For Glory series explored not just European culture but Arabian (QFG2) and African(QFG3) as well. You get to deal with Baba Yaga as a villain three times once in QFG1 and once again in QFG IV (Slavic) (which you also faced Domovoi and Rasulka, along with Vampires and Werewolves) and finally in QFG 5 (Greco-Roman). I do have to thank Sierra games for showing me such diversity of cultural backgrounds in their games, they also had a series called the Incans.
Now Witcher has these Hags which seem like the kind of creature that Baba Yaga is, if you’ve seen some of them:
http://www.gameranx.com/updates/id/13158/article/the-witcher-3-concept-art-depicts-baba-yaga-and-other-mythical-creatures/
They should have had one of these “ladies” at the end of Blair Witch, that would have been great nightmare fuel.
I do agree we need more game diversity of cultural backgrounds and Sierra had a lot of that. Speaking of which Ken Williams gave an interview about the new King’s Quest game being made by the Odd Gentleman
http://www.gameinformer.com/b/features/archive/2015/01/02/ken-williams-interview-kings-quest-sierra-game-informer.aspx
One point of the interview Ken says how he doesn’t like to categorize a game like “point and click” that they should be more an experience and not get stuck on trying to be next big thing. It made me think about how they tried to keep up with the changing game market back in the 90’s, struggles with FMV and then 3D games. Both this King’s Quest game and the GK1 remake are Corporation backed while the Kickstarted Hero-U and Space Venture are not and seem to be having trouble getting done at all.
@ “Selling out”: I like the saying if you can do something well, get paid for it. I think it makes sense, everyone deserves to eat even brilliant artists.
@ Hacker Punks: I cannot wait for these punks to be arrested; they committed a crime so YES they will be investigated. I had to laugh at the phrase “all the good hackers have done” yeah like what? Also apparently Sony was “asking for it” by not having better security, now I wish Sony had worked harder on being more secure it still doesn’t give the right for them to break in.
@Playing Online: I agree I don’t like trying to play with random strangers and having a group of friends is great. So speaking of Polycast we’re always open to you dropping by on Saturday Jonah. We’ve been playing Civ 5 and Beyond Earth lately.
@Christmas loot: I got a bag of holding from Thinkgeek, lightsaber chopsticks, a Star Trek communicator badge, a Professor Layton game and a doctor who Pocket watch. So I got some good geeky loot this Christmas!
@Help me mom, they hacked my Xbox!!!
I wasn’t affected this time around because I was with my family for New Year and mostly played offline. I will have to agree thou. Microsoft and Sony get hacked so often now that it’s not even news anymore. I find it ironic how a snot can spit down on a huge company whenever he pleases. Something has to change.
@STALKER: Shadow of >>>CENSORED<<<
Maybe the Ukrainian government did not want a tourist influx into their danger zone. The STALKER series did raise Chernobyl’s profile considerably. Last thing they wanted was amateur treasure hunters crawling around the Sarcophagus looking for artefacts. On the folklore cultures, there are quite a few different mystical entities that would make good game characters. In fact, there are many Russian games based on the Russian folklore. But they never make it out beyond the Iron Curtain. Not enough demand. The reason why Greek and Roman gods are so popular is because everyone knows them. On the contrary, most westerners can’t even pronounce Vodyanoy or Kikimore (mystical creatures).
@QOTW
Not as much as I would like too. I only play online with my friends, and currently we have a mismatch of gaming platforms (I have lots of consoles but no PC). I used to play a lot on Xbox Live. Have my fondest memories playing Bad Company 2, Borderlands and Left 4 Dead 2 till the latest hours of the night. But university fixed that. Had no time to play anything at all. Now I can’t get back into any online gaming. I have a huge of backlog of singleplayer games and no worthy multiplayer games to keep me interested. It has been a long time since something fresh came out. Maybe Evolve and Halo will fix that.