After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Paul should stay because he loves Amibos and there’s nothing like collecting them. Can’t wait for Disney Infinity 3.0 and please, please, please stay, Paul. We need you!
Great long episode with many topics to respond to!
@Gamergate at E3: I agree with Paul women have been in gaming since their was video games. I’ve grown up with Rosella of Daventry, Laura Bow (From Dagger of Amon Ra and Colonel’s Bequest), Final Fantasy 6’s Terra and Celese, Crono Trigger’s Luca, Ayla and Nadia/Marle, Jill of the Jungle, Chell from Portal, etc. The list of characters goes on and there are many of those available online, not to mention all the games that allow you to choose your gender. So really there shouldn’t be any of this “worry” or “hesitation” when games with female leads do fine.
Also in Fallout 3 you can play female, here’s my daughter’s character Stella:
http://steamcommunity.com/sharedfiles/filedetails/?id=469288564
I made an error on last episodes comments I meant that Fallout4’s Boston will be 2x the size of Skyrim and was commenting on Jonah’s feeling burned out on huge Open world games.
While still on the topic of Fallout Paul I’m sorry if you feel snubbed but you made your disdain of the series pretty clear, I didn’t think you would be interested at all.
I’ve never liked this mentality and have rebelled against the idea that hardware should be replaced after 2 years. I know my Nes and Super Nes lasted MUCH longer than 2 years.
@QotW: I think Nintendo should represent it’s self, I would still want to know what games they are working on for current hardware.
Great and entertaining episode guys!
This is the first time I’ve written in, and I just have to ask this of Paul: which are you more into, Disney or My Little Pony?