Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Paul should stay because he loves Amibos and there’s nothing like collecting them. Can’t wait for Disney Infinity 3.0 and please, please, please stay, Paul. We need you!
Great long episode with many topics to respond to!
@Gamergate at E3: I agree with Paul women have been in gaming since their was video games. I’ve grown up with Rosella of Daventry, Laura Bow (From Dagger of Amon Ra and Colonel’s Bequest), Final Fantasy 6’s Terra and Celese, Crono Trigger’s Luca, Ayla and Nadia/Marle, Jill of the Jungle, Chell from Portal, etc. The list of characters goes on and there are many of those available online, not to mention all the games that allow you to choose your gender. So really there shouldn’t be any of this “worry” or “hesitation” when games with female leads do fine.
Also in Fallout 3 you can play female, here’s my daughter’s character Stella:
http://steamcommunity.com/sharedfiles/filedetails/?id=469288564
I made an error on last episodes comments I meant that Fallout4’s Boston will be 2x the size of Skyrim and was commenting on Jonah’s feeling burned out on huge Open world games.
While still on the topic of Fallout Paul I’m sorry if you feel snubbed but you made your disdain of the series pretty clear, I didn’t think you would be interested at all.
I’ve never liked this mentality and have rebelled against the idea that hardware should be replaced after 2 years. I know my Nes and Super Nes lasted MUCH longer than 2 years.
@QotW: I think Nintendo should represent it’s self, I would still want to know what games they are working on for current hardware.
Great and entertaining episode guys!
This is the first time I’ve written in, and I just have to ask this of Paul: which are you more into, Disney or My Little Pony?