Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
Hi guys.
Thanks for the episode. It was intersting and funny as always 🙂 To your question of the week: I Played Portal the first time last year. Of course i completed it very fast, but this was a PC game i played about 10 years after its release 🙂
For Console games, it must be some of the first 6 Mega Man Games … i don´t remember which ones i played as a kid, but of course not all of them. So i decided to play through the first 6 Mega Man games last year 🙂
I like to play all the old games, i missed in my youth, but as you know: now (as an adult) you got the money to buy games, but you dont have the time anymore to play all of them 🙂
Jonah: Archon is a really great game! I loved it as a kid, even i did not understood it at all 🙂 (I am born in 1980, so i was 4 years old, when Archon was released, and i got my first C-64 when i was 8).
So thanks again guys and keep gaming 🙂