TJ returns this week, as Blizzard continues to embarrass itself. No Gaming Flashback this week.
This week’s news includes:
Let us know what you think.
One of the great places to find news on upcoming games is the ESRB‘s website. They typically rate their games and post the ratings on their site to be helpful to concerned citizens looking to purchase upcoming titles.
Of course, the ESRB gets their titles prior to the game release so posting the rating on their website gives away the names and potential timing for soon-to-be game releases. Dates aren’t required for blogs and news sites to glean an idea of a release and the official title name.
Now, the ESRB might be under the same embargo restrictions game review/preview sites are held to, by not posting game ratings until 30 days after it has been rated, says 1up.com.
What’s this mean for bloggers? You’ll need to look harder for dark corners of the Internet to get your rumors and “official” statements.
Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
