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Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.
Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.
A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.
While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.
Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.
Is Take-Two better off under the EA brand?
In an “unexpected” move, Ubisoft has opted to utilize the 1:1 accuracy of the Wii Motion Plus add-on device for the Wii remote in their next Red Steel sequel, currently called Red Steel 2. It may be most gamers consider this an unexpected move because they thought the series would be dead after the first launch title.
Red Steel was plagued with motion issues, making it a very unexceptable demonstration of the Wii control scheme. Luckily other titles arrived to show off how the controls were supposed to work; Ubisoft tried to make a hit FPS title using innovative control methods but came up a bit short.
This time, they’re hoping to redeem themselves by having the additional resolution of the new controller device, risking their reputation for a second time on Nintendo’s hardware.
“What was missing was the preciseness of the sabre,” Corre said of the first game, “and with this new device, I think it will change the experience.” (1up)
Although many gamers missed the first Red Steel experience because word about the horrid controls hit the streets quickly, this might be a chance to try the series one final time before giving up on it. In Ubisoft’s defense, the US market is very finicky about their first person shooters which helps explain higher reviews in Europe for the original title.
The games controls were tweaked after E3 2006 when people found it lack luster in performance and ability to mimick the users real moves when sword fighting. Ubisoft said it was because they received the Wii controller prototypes one month before the expo.
Will Ubisoft get the Wii Motion Plus in time to put out a highly polished game showing off Nintendo’s new hardware or will this be a second strike against the franchise? Only time will tell.
Nintendo has finally given a launch window for their next console, while TJ is slightly distracted by the Chiefs.
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