The hottest new MMO is out, New World, and it’s been dominating the news this week, along with other MMOs.
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The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Bad economic times mingled with company acquisition spells disaster for many game titles but the story ends well, we hope, for Ghostbusters. The game was slated for a Holloween release, last year, but was given the boot by Vivendi when they merged Activision and Blizzard. There is only so much room for projects and management when two companies combine, Ghostbusters was given boot.
Atari picked up the franchise once it was slammed to the cutting room floor and the team has since been given a second chance. Not only did Atari give them access to a channel for publishing, they asked the developers for a wish-list of things they could have done different. They then granted all the changes, in effect, giving the developers a second chance to update the title and make the story telling and game better than it would have been if they hit their original date.
Being picked up by a developer and being given the chance to update the game in ways you really only had dreamed means we, as gamers, will be getting the real title. The biggest factor for a crappy game is the time and money to get the job done. Unfortunately time and money are in constant battle with money usually arriving as victor.
Now, developers are being given the time to do it right at the expense of a little more money in the investment. A once in a lifetime change that could put a “would be” dead franchise in the top spots.
(Thanks, BlendGames)
Bethesda Softworks vice president of marketing Pete Hines is critzing publishers and developers who shoehorn multiplayer into their games that doing such a thing is “a waste of time” and advises, “Just drop it, don’t bother…it’ll make for a worse game.”
In an interview with Next Gen BIZ, Hines states that using online multiplayer as a tool to prevent used game trade-ins and rental simply doesn’t work, and robs developers of valuable man-hours.
Hines stated:
“(People ask us) for a game like Skyrim or Prey 2, why doesn’t it have multiplayer? Well, our question is always the opposite when we talk to a developer. If you’re doing multiplayer, why are you doing multiplayer? What are you trying to accomplish?
“If you’re doing it just to check a box or because every other publisher says you’ve got to have multiplayer, then just drop it, don’t bother, it’s a waste of time, a giant distraction and it’ll make for a worse overall game.
“We want the best game possible. If that’s a singleplayer game that’s 15 to 20 hours, then make that! Don’t waste your time on features that don’t make the game better.”
The Elder Scrolls V: Skyrim and Prey 2 are two Bethesda properties that will lack multiplayer, but one of the tools to encourage games to keep both games will be downlodable content and, even more important, good communications with the game communities and nurturing the fandom for both games.
