It’s amazing to think we’re in our third year of “next generation” console bliss. Three years have passed since the first Xbox 360 shipped, for good or bad, and it’s time to start thinking about the future.
Or is it?
Bobbie Bach, Microsoft Entertainment and Devices president, seems to believe this generation of consoles will expand out further than the typical four-year release cycle. Perhaps because the console developers have invested so much money in defeating each other in the market and making their console “number one” in the eyes of their investors.
Bach does not believe we’re cresting on the current generation, that is for certain, and we’ve yet to hear any hype over a new next-generation console from Microsoft. They were the first to market so, theoretically, they should be the first in the next-generation as well, right?
Their move to be number one was really a strategic attack which has paid out well, leading them above the past domination of Sony and Nintendo before it. However, they are holding strong with the Xbox 360 and there might be cause to sit tight and let this generation playout before bringing in another piece of hardware.
Bach stated that he believes consoles today are competing at different levels than ten years ago. There isn’t one clear winner, there isn’t one dominating console. There will be victors in different areas of the industry; casual consoles, top game sellers, best graphics and others. It’s not about sheer “units sold” it’s more about being profitable and building a community around your hardware, see Xbox Live as a great example.
Next generation will be full of fantastic new features, ways to connect and crazy hardware specifications, no doubt, but… for many of us, it will take years before we forget the pain and suffering we paid shipping our dead Xbox 360’s back to Microsoft for repairs. Would you be willing to buy into their next generation as their first customer?
(Thanks, 1up)
Hi guys.
Thanks a lot for your work with this episode!
It’s always fun listening to you guys talking about the different games and all the stuff around it 🙂
I did not play that much pc or video games lately, because I was a lot in the road for concerts. I played a lot of Pokémon Go because I am waking around a lot (about 15 kilometers a day), just to be not in my apartment and to set my mind free (I hope that’s the correct translation).
I want to play BG3 as well but first I want to finish some other games (God of war (not the last one … the one before that!!!)and True Colors)… I hope time will come when I sit down and relax … maybe if I move to a new apartment.
This week there will be games con here in cologne. Does anyone of you plan to visit? Or did visit, depending when you read this 🙂 ).
Greetings from Germany,
Ralf!