E3 is no more, but was it inevitable?
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Nintendo plans to capitalize on the monumental success of Wii Sports by doing what they do best, building a hot game with an accessory backing its success. The new Wii Sports Resort will be a mini-game set like Wii Sports and Wii Play but with a beach setting and games like frisbee.
Frisbee? How can the Wii motion controller handle a Frisbee toss? Wii Motion Plus of course! We believe they’ll be packing the game in with the Wii Motion Plus to add more value to the purchase. Honestly, this adds more value to the accessory as a driving force to make sales and increase margins. Game accessories are a great way for Nintendo to profit, consider the pack in game marketing material.
As Wii Play has shown us, historically, gamers want the accessory and the bundled game is just icing on the proverbial cake. Wii Play, as a game, was lacking in many ways and would be, as a stand alone product, a definite must-not-have title. But, considering the amount of Wii controllers sold, this allows Wii Play to show up high on best games sold month over month.
Wii Sports Resort takes this to a new level by using the term “Wii Sports” in the game, allowing the masses to flock to the store to get anything that can reproduce the fun of the original title. Nobody knows, yet, if it will reproduce the same fun factor but the accessory is neat.
(Thanks, joystiq)
The last few weeks we’ve often brought up, on the gaming podcast, our reasons behind why Gears of War 2 wouldn’t be a PC title and only an Xbox 360. Our theory was more of a marketing tactic, assuming there would be no PC version because Microsoft wants to focus the attention of their big titles to the Xbox 360 as it’s a real gaming platform and they want more attention on it. We might have been wrong.
In a recent interview, IGN asked Epic’s Cliff Bleszinski some pointed questions about the PC release. Like us, everyone has been questioning the move to NOT release Gears of War 2 on the PC especially considering the first game made a PC debut and Epic has always been a big PC developer. Turns out, Epic is utilizing the Xbox 360 as a nice big can of DRM.
“Here’s the problem right now; the person who is savvy enough to want to have a good PC to upgrade their video card, is a person who is savvy enough to know bit torrent to know all the elements so they can pirate software.” (ign)
Following this answer he confirmed with a definitive no that we won’t see GoW2 on the PC. Of course, they also underscore the fact that the PC can have a wild array of hardware chipsets for video cards and catering to the masses with compatibility is pretty much a nightmare. A system with great DRM and a closed hardware platform is hard to pass up.
Halloween is a scary time of year, no less when you’re posting a $310 million net loss. EA CEO John Riccitiello sees “weakness” at retail in October and we’re betting this isn’t the end of the road of sorrow for game publishers around the globe.
Electronic Arts isn’t unfamiliar with bad times and we’re sure to see them make constant adjustments to their headcount, game releases and press as the economy goes into a bit of a slump. Although the game industry won’t see as big a hit as the financial market, everyone is going to watch their spending during slower economic times.
That slowness is a red flag for the mega-publisher, which says it’s “proactively making cost adjustments now.” One of those adjustments is the axing of some 600 EA employees across the globe. (Kotaku)
Last year Electronic Arts lost a “small” $195 million during the same time, not exactly a gold star on the financial records but it sure looks better than this loss. A few games may crumble under the economic pressures, Tiberium for example, but let us not forget the good times! EA posted some nice figures for Spore, Madden NFL 09, Warhammer: Age of Reckoning and Mercenaries 2: World in Flames.
So, they mixed a few sequels with a few new franchise hits and gave gamers some pretty hot titles for the year. Of course, hot titles in our hand do not always translate to positive revenue in theirs.
