Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@ Halo won’t be a yearly franchise:
Right, I’ll take their word for it. Thing is, with their current schedule, yearly franchise or not, they will have sales for the earlier one eaten up by the later game.
@ Kinect appealed to “more hardcore” than expected:
Microsoft doesn’t have to do anything. I believe that the game developers will manage to create a control scheme for hardcore game(r)s.
@2M users sign up for COD: Elite beta
Protest or not, this is just an improvement in the matchmaking service. Why not play Quake Live?
What I am saying is that there will always somebody willing to do this for free.
@Wizardry Online announced, will feature permadeath:
Permadeath + PVP = niche market. The only thing that can make it worse is high-damage / insta-kill weapons.
Speaking of MMOs:
http://thenoobcomic.com/index.php?pos=19
@How much do you think the Wii U will cost?
Man, I hate price guessing …
I say 150 USD. Middle way between a plain controller and the 3DS. Bare in mind, this is just for the controller.
oh yeah its back
QOTW:
I’d say $350 USD including the console and a controller. Which will probably end up being $550 Australian or more 🙁
QOTW – I’m going to say $350. Probably 250 for the console and 100 for the controller. Maybe less for the controller and more for the console, but I’m thinking somewhere around 300. I can’t see it going much higher than 400 though, I don’t think the casual audience that the Wii appealed to will want to shell out the extra 300+ dollars for a new console. Its going to be interesting to see what the official price is.