Microsoft - - Page 19

Xbox 360 Price Cut Leads To 100-Percent Sales IncreaseXbox 360 Price Cut Leads To 100-Percent Sales Increase

September 11, 2008| schommer| 0 Comment| 12:50 pm

Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)

Ensemble Studios To Close, Halo Wars Future Not In QuestionEnsemble Studios To Close, Halo Wars Future Not In Question

September 10, 2008| schommer| 0 Comment| 12:38 pm

Ensemble Studios, owned and operated by Microsoft or, Microsoft Games Studios, has been targed to be dissolved. All employees will find new homes, a large quantity will start a new studio and continue maintaining the later released Halo Wars franchise.

Microsoft has chosen to close the studio as part of their growth plan of Microsoft Games Studios much like FASA was closed in the past. The difference, there is a new landing point for Halo Wars unlike the uncertain future of Shadowrun.

Commenting on the reason for the closure, Microsoft said, “This was a fiscally rooted decision that keeps MGS on its growth path. While the decision to dissolve Ensemble was not an easy one, Microsoft is working to place as many Ensemble employees who do not move to the newly formed studio into open positions within Microsoft as possible.” (gamespot)

Ensemble Studio’s folks will continue to work with Microsoft and will continue to support Halo Wars after its launch. It is important to stress their statement of continuing to support Halo Wars, there is no need to think the project will be done half-assed or without pride as the project will live on with a different studio name.

The only question is… what is causing Microsoft to close down studios with actively working real franchise projects? FASA went down, Bungie was let go on their own and now Ensemble Studios? There has to be something going on here… idea?

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

September 5, 2008| schommer| 0 Comment| 9:11 am

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

Xbox 360 Price Cut Official: September 5th, 2008Xbox 360 Price Cut Official: September 5th, 2008

September 3, 2008| schommer| 0 Comment| 7:13 pm

The undeniable rumor, as expected, has come to be true and Microsoft’s Major Nelson has revealed September 5th as the day the Xbox 360 shall drop in price. Although not surprising, this is really the first good price drop for the 360 hardware which does not involve phasing out an old product line.

The price breakdown is as follows:

Xbox 360 Arcade $199
Xbox 360 $299
Xbox 360 Elite $399

This is a US price cut, Japan had their price cut last week. We’re not sure about how the rest of the 360 regions will shake out, but they’ll probably end up with a price line much like the one above.

Anyone surprised? Anyone going to run out and buy a 360?

(Thanks, Gamestooge)

PS3 and 360 Price Cuts, Before Holidays EndPS3 and 360 Price Cuts, Before Holidays End

August 23, 2008| schommer| 0 Comment| 8:29 pm

A lot of people have purchased the Xbox 360 and a growing number have had new interests in the PlayStation 3. The summer time is winding to an end and fall will bring us a new host of video games and reasons to keep playing our current generation consoles. Many analysts and industry leaders believe the 360 and PlayStation 3 will undergo a USD $50.00 price cut before the Holidays begin.

With holiday madness comes momentum and sales, a USD $50.00 price cut would help bring new momentum to both consoles, especially with Nintendo lapping them in sales. Nobody has considered the direction of the Wii as it doesn’t need to be priced competitively given this is going to be the third year it’s impossible to find in stores.

Do the consoles really need a price cut? It’s hard to argue the PlayStation 3‘s dire need for cutting in price given its already outrageous costs for a console with the least amount of desired titles. The Xbox 360, for most, has the best lineup of titles with a strong fall series of games. The Wii… well, titles don’t really matter just yet because people still buy the console upon sight. The PlayStation 3 is showing off some impressive graphics for this fall and early next year, it may almost be time to invest in the product.

The fall games will keep hardcore gamers buying titles but it will do little to inspire new console sales. If GTA IV, Halo 3, Gears of War and Metal Gear Solid 4 couldn’t drag a gamer to buy, what fall titles will do so this year? Probably very few.

It’s time for the big console vendors to broaden their audience by opening the console to a demographic of gamers that just can’t afford the higher graphic consoles. No, USD $50.00 won’t bring in everyone but it may inspire those on the fringe of consideration to change their minds. With their new consoles in hand they can use their USD $50.00 savings to purchase a new holiday release title.

Gamers Rejoice: Rhythm Game Instrument Compatibility!Gamers Rejoice: Rhythm Game Instrument Compatibility!

August 21, 2008| schommer| 0 Comment| 8:34 pm

Compatibility. This is all we’re really asking for when it comes to rhythm gaming on the Xbox 360, PlayStation 3 and Nintendo Wii. So far it seems Microsoft isn’t just on board, but enforcing compatibility between instruments from Rock Band 2, Guitar Hero: World Tour and Konami’s Rock Revolution. Sony has also confirmed this behavior on their blog.

What does this mean for gamers? It means we’ll be able to go out and buy the franchise of our choice and not feel we’re locked out of other rhythm games. You can choose the accessories that work best for you and enjoy all the games each developer provides.

This enforcement keeps the developers/publishers in check because they’re going to be highly competitive and looking for any advantage to lock the customer into their product, that’s just business. Having a moderator to say “play nice” is important for the console makers as it allows their customers to be happy and purchasing all this licensed great content. Microsoft and Sony will make more money if customers don’t feel they can only buy a single product.

It’s not about the accessories, it’s about the games. Accessories may make a game better so let the customer decide which will be better and may the best company win!

As for Nintendo? As long as their accessories always use Wii Remote controls everyone is fine, once they break this protocol they’ll have to build their own enforcement or start to lose the edge other console makers are sharpening.

(Thanks, GamerScoreBlog)

Tales of Vesperia: Xbox 360 Outsells PS3 In JapanTales of Vesperia: Xbox 360 Outsells PS3 In Japan

August 15, 2008| schommer| 0 Comment| 3:20 pm

Sony’s been talking about how they’ve overtaken the Xbox 360 here in the States, perhaps this is because Microsoft shifted their attention to pwning them in Japan? Xbox 360 sold 25,000 units to PlayStation 3‘s minor 9,673 units according to Edge Online, that’s 2.5 times more if you’re into that math thing.

Seriously though, Microsoft didn’t really shift any effort, they just got a Japanese style game called Tales of Vesperia from Namco Bandai. Go figure, when a Japanese focused game arrives for a console Japanese gamer will go out and buy it.

The big barrier to the 360 in Japan is the games and their contents. Microsoft is in tune with the needs and demands of the United States gamers, it usually involves FPS titles and excessive killing. Japanese gamers are not exactly huge FPS fans, we’ve seen the Asian community dominate in RTS style games (Starcraft is a great example) and they’ve always had interest in MMO’s, especially micro-transaction based games and we all know that’s the land of Final Fantasy. Is it so surprising the Xbox 360 moves off Japanese shelves when they have a game or two the gamers actually want to play?

This is only partly Microsoft’s fault, Microsoft doesn’t specialize in Japanese games anymore than Square Enix excels at western style games. The big difference? Square Enix doesn’t manufacturer its own console hardware. It is Microsoft’s console and they should have an interest in making games the Japanese people will like, thankfully Namco Bandai came through for them this time!

Microsoft Says 60 Percent of Wii Fits Collect DustMicrosoft Says 60 Percent of Wii Fits Collect Dust

August 9, 2008| schommer| 0 Comment| 8:27 pm

Microsoft is on the attack, saying Nintendo has done a great thing with their Wii product line but Microsoft has a bit more “respect” for the new gamers they’re bringing into the industry. Xbox Europe VP David Gosen launched the shot over Nintendo’s bow at the GameFest UK keynote.

“We’ve seen some research that says 60 percent of people who bought a Wii Fit play it once and don’t play it again. So we have to get the balance right, because what we are doing is bringing new consumers into the market for the first time in their lives sometimes—and we have to treat them with respect,” Gosen told attendees. (shacknews)

In translation, developers should be building games with hot gameplay not quirky gimmicks. Basically, he’s of the opinion that Microsoft’s working towards creative unique game play elements and not really concentrating on niche products that are only fun for a week.

Nintendo and others are developing games to take advantage of the Wii Fit board, so not all is lost. As a matter of fact, statistics being gathered by Nintendo’s competitor really don’t hold any weight with us until they’ve references the third party statistics gathering who handled the facts. Otherwise, it’s just PR speak attacking their competitor (although they say Wii isn’t really a competitor) with no real facts or values.

Xbox 360 Cutting Price Cutting…Huh?Xbox 360 Cutting Price Cutting…Huh?

August 1, 2008| schommer| 0 Comment| 2:22 pm

For those that ran out to pickup a 20GB Xbox 360 for the low low price of $299… sit down. This may hurt a bit. Their is a new rumor stating the Xbox 360 is undergoing another price cut, for all consoles in their full array of consoles.

Let’s just get this over with quick:

Arcade (no hard drive) to $199
Pro (60GB) to $299
Elite (120GB) to $399

This is a highly competitive price cut making the Xbox 360 much more desirable, a price closer (and in some case beating) the Nintendo Wii. Imagine, a graphically powerful console for a price near that of the “last generation” graphics of the Wii.

Of course, those purchasing a Wii aren’t buying it because you’re saving money on a next-generation console. In the end, if this price cut is real, we’re seeing the next-generation console market really dropping to some realistic figures.

Bad for Sony, considering they’re still trying to make money on their expensive box. No doubt Sony’s in this for the 10-year plan but if they can’t keep competitive with Microsoft people may ignore you for the next 10-years because it’s too costly.

(Thanks, Kotaku)

Xbox 360 Silver Accounts, Free XBL Cross-Platform GamingXbox 360 Silver Accounts, Free XBL Cross-Platform Gaming

July 29, 2008| schommer| 0 Comment| 12:32 pm

Microsoft has announced they’ll be giving Xbox Live silver accounts access to play some multi-player cross-platform games for free until the fall update. Recently, Microsoft announced free online play with Games for Windows titles, effectively giving PC gamers “gold accounts” to play online.

Most people agree the move to give gold subscriptions to PC gamers was done because PC gamers don’t care to play Games for Windows games online if they have to pay for it. The culture of PC gaming is much different than console gaming on XBL, gamers expect the online experience at no cost; they’re already paying an ISP for network access, paying for a match-making system with a yearly subscription is not desired.

Console gamers don’t have a choice, buying the 360 experience arrives with simple to play games (no drivers, no installs) but limited online choices: pay or go away. Now, silver members will get a little taste of network play, along side PC gamers in the cross-platform Games for Windows titles.

“Supported cross-platform titles include Universe at War, Shadowrun, and Lost Planet: Colonies Edition.” (gamespot)

We question the intention here… is this as a good faith move or are they wetting people’s appitite for XBL so they’ll want to upgrade to gold in the fall? Or, maybe there are some logistical reasons to doing this in the Xbox Live infrastructure to prepare for upgrades where making it free solves a few of their internal upgrade paths and, as a side effect, gives gamers some games to play.

Of course, we’ve seen few people playing Shadowrun or Lost Planet lately. Maybe this will re-popularize a few older titles as well.