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Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

September 5, 2008| schommer| 0 Comment| 9:11 am

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

PS3 and 360 Price Cuts, Before Holidays EndPS3 and 360 Price Cuts, Before Holidays End

August 23, 2008| schommer| 0 Comment| 8:29 pm

A lot of people have purchased the Xbox 360 and a growing number have had new interests in the PlayStation 3. The summer time is winding to an end and fall will bring us a new host of video games and reasons to keep playing our current generation consoles. Many analysts and industry leaders believe the 360 and PlayStation 3 will undergo a USD $50.00 price cut before the Holidays begin.

With holiday madness comes momentum and sales, a USD $50.00 price cut would help bring new momentum to both consoles, especially with Nintendo lapping them in sales. Nobody has considered the direction of the Wii as it doesn’t need to be priced competitively given this is going to be the third year it’s impossible to find in stores.

Do the consoles really need a price cut? It’s hard to argue the PlayStation 3‘s dire need for cutting in price given its already outrageous costs for a console with the least amount of desired titles. The Xbox 360, for most, has the best lineup of titles with a strong fall series of games. The Wii… well, titles don’t really matter just yet because people still buy the console upon sight. The PlayStation 3 is showing off some impressive graphics for this fall and early next year, it may almost be time to invest in the product.

The fall games will keep hardcore gamers buying titles but it will do little to inspire new console sales. If GTA IV, Halo 3, Gears of War and Metal Gear Solid 4 couldn’t drag a gamer to buy, what fall titles will do so this year? Probably very few.

It’s time for the big console vendors to broaden their audience by opening the console to a demographic of gamers that just can’t afford the higher graphic consoles. No, USD $50.00 won’t bring in everyone but it may inspire those on the fringe of consideration to change their minds. With their new consoles in hand they can use their USD $50.00 savings to purchase a new holiday release title.

MGS4 Quickly Falls of Top Titles, NCAA Football 09 Takes LeadMGS4 Quickly Falls of Top Titles, NCAA Football 09 Takes Lead

August 16, 2008| schommer| 0 Comment| 2:28 pm

The month, June 2008, Metal Gear Solid 4 takes number one on the NDP figures with 774,600 individual units (over 1-million if you include bundles), in July… they didn’t even make the top ten figure. What the heck?

NCAA Football 09 for the Xbox 360 took number one with 397,600 games sold, nothing close to MGS4’s figures form last month but still took the first position. Wii Fit took number two position, up from its fourth position in June showing lasting appeal or the ability for gamers to purchase the rare to find game set.

Wii Play still sits in the top ten titles along with Mario Kart and Rock Band (for the Wii). As a matter of fact, four out of the top ten titles are Wii games. One for DS (Guitar Hero: On Tour), two for Xbox 360 and two for PlayStation 3.

How is it possible for Wii Play and Wii Fit to hold top positions for so long while a game like MGS4 dies off so rapidly? More than likely this is the impact from having such great console sales that even a low attach rate (games to consoles) is significant enough when millions upon millions of consoles have been sold.

If the PlayStation 3 had more units in the hands of gamers, would their top tier titles like MGS4 hold top spot for more months? Presumably yes, another negative impact from being third in the race it seems.

(Thanks, 1up)

July NPD Unit Sales: Wii On Top… AgainJuly NPD Unit Sales: Wii On Top… Again

August 16, 2008| schommer| 0 Comment| 10:05 am

Believe this, Nintendo and their Wii console takes another month as top seller. The only product that moves more hardware than the Wii is the DS. As a gamer, it’s hard to understand how the Wii product continues to sell like this with the least supported game library on the planet.

The DS is completely understandable as it has a huge library of games, is more cost effective, comes in pretty colors and can save you tons of arguments and fighting from your kids on a long trip. In many ways the DS is synonymous with peace and quiet. What does the Wii offer us? Wii Sports and a new control scheme along with a few hit titles from Nintendo but little else for now.

I’ll be the first to admit, I thought this would be Nintendo’s chance to turn it all around and get the third parties involved. They have everything going for them in terms of sales, third party developers should be pushing out games each month considering the craze factor of the hardware. This just isn’t true.

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Red Steel 2 and Wii Motion PlusRed Steel 2 and Wii Motion Plus

July 28, 2008| schommer| 0 Comment| 3:02 pm

In an “unexpected” move, Ubisoft has opted to utilize the 1:1 accuracy of the Wii Motion Plus add-on device for the Wii remote in their next Red Steel sequel, currently called Red Steel 2. It may be most gamers consider this an unexpected move because they thought the series would be dead after the first launch title.

Red Steel was plagued with motion issues, making it a very unexceptable demonstration of the Wii control scheme. Luckily other titles arrived to show off how the controls were supposed to work; Ubisoft tried to make a hit FPS title using innovative control methods but came up a bit short.

This time, they’re hoping to redeem themselves by having the additional resolution of the new controller device, risking their reputation for a second time on Nintendo’s hardware.

“What was missing was the preciseness of the sabre,” Corre said of the first game, “and with this new device, I think it will change the experience.” (1up)

Although many gamers missed the first Red Steel experience because word about the horrid controls hit the streets quickly, this might be a chance to try the series one final time before giving up on it. In Ubisoft’s defense, the US market is very finicky about their first person shooters which helps explain higher reviews in Europe for the original title.

The games controls were tweaked after E3 2006 when people found it lack luster in performance and ability to mimick the users real moves when sword fighting. Ubisoft said it was because they received the Wii controller prototypes one month before the expo.

Will Ubisoft get the Wii Motion Plus in time to put out a highly polished game showing off Nintendo’s new hardware or will this be a second strike against the franchise? Only time will tell.

Nintendo’s Wii Storage IssuesNintendo’s Wii Storage Issues

July 24, 2008| schommer| 0 Comment| 9:45 am

Nintendo’s WiiWare channel is reported to be doing well (says Nintendo) and their Virtual Console games continue to invoke nostalgic downloads. Now, as Networked based gaming slowly starts to crawl on the console Nintendo has begun to realize they’re going to hit some storage issues.

The 512MB of internal flash memory is a bit lacking, especially considering you can purchase a 2GB flash drive for under USD $50.00 in todays market. While Sony and Microsoft work to increment their disk capacities in 20GB intervals Nintendo’s still trying to figure out how to solve their internal storage issues.

Although we initially heard that geeks would be the ones to hit the storage limitations Nintendo’s North American President and COO is readily admitting the pending issue, “we have a consumer base who loves virtual console. We have a userbase who really is enjoying WiiWare content. So for us really our challenge really is how do we satisfy all these consumers who are loving all of the product we make available on a download basis?”

The challenge in being a Japanese based company is understanding how American users consume your product. We’re much more likely to download content and spend money on products we’ve purchased 20 years ago. This is why we’ve got an American based Nintendo HQ to understand the ways of American thinking and trending.

While Nintendo Europe’s Europe’s Laurent Fischer sees only “geeks and otaku” utilizing the minimal disk capcity we here in the States can consume this space overnight. Imagine if we had downloadable content for Rock Band or Guitar Hero to pull down and play!?

As this becomes, as Reggie put it, a “mainstream problem” Nintendo is going to find their harder core demographic moving to other consoles that do it right and allow for expandability. There is a reason, after all, the other consoles cost a bit more to buy.

(Thanks, IGN)

Sony Says Competition is GoodSony Says Competition is Good

July 23, 2008| schommer| 0 Comment| 9:35 am

It seems the console maker who’s trailing in sales typically says how great competition is and how it’s great for the consumer. Sony’s not leading the console race, as of now, and Sony Computer Entertainment Europe president David Reeves stated in a recent interview:

The winner, he said, is the consumer. “That’s why we are not going to slag off Microsoft or Nintendo at all,” he said, “because again it’s rather like the trainer market: one year it’s Reebok, next year it’s Nike, and then suddenly it’s Adidas; it’s cyclical, but in the end everyone wins in five to ten years.”

Sony continues to speak towards their “10 year plan” and how they’re increasing momentum in the market. They’re not winning in sales but with a ten years to go, this is just the beginning. Had this statement come from Microsoft it would be a chance to worry, but Sony has proof to backup their statements.

The PlayStation 2 is going strong as a nine year-old and doesn’t seem to be letting up in game releases. Sony’s press conferences always cover the PlayStation 2 in their talks with the PSP and PlayStation 3 for three big reasons: it’s worth bragging about, it distracts from lower PS3 sales and it separates them from the competition.

Where is the GameCube or classic Xbox in Nintendo and Microsoft’s press conferences and number crunch reports? The fact is, the companies have given up on both products retiring them as “last generation” (translation: poor sales). What better reason to buy a PlayStation 3 than knowing the company is in the game for the long haul?

It might be bit cheaper to buy an Xbox 360 but who’s to say Microsoft isn’t going to announce their next generation console tomorrow and kill off the Xbox 360? Obviously, Microsoft will deny those claims but there will always be doubt without a proven track record.

On the other hand, Microsoft hasn’t seen the success in the classic Xbox and Nintendo hasn’t seen nearly the fervor over the GameCube as compared to their current generation consoles. So, that begs the question, why would they halt all that for new console announcements?

Until they’ve had more time in the market, we cannot be 100% certain what Nintendo and Microsoft are going to do when it comes to next-generation announcements while Sony’s been very clear in each press conference. As Kaz Hirai said to Eurogamer earlier:

“We certainly don’t do the consumer the disservice of basically saying that the consoles have gone by the wayside because we have a new one. Right now, a prime example? PS2 is nine years into it. Where’s the Xbox? Where’s the GameCube?”

If one console maker is looking for a way to stand out and explain their slow sales figures, Sony’s got the PS2 and its long history in their back pocket.

Now, if we could only get those game designers to continue to take it seriously and not put all their eggs into the PS3 basket.

Dead Rising On Wii, Does Anyone Care?Dead Rising On Wii, Does Anyone Care?

July 20, 2008| schommer| 0 Comment| 9:44 am

Dead Rising is being ported to the Nintendo Wii, only two years after the original title. In Japan, they’ve changed the name to Dead Rising: Zombies Sacrifice, perhaps to make it sound like a different game.

The game, in fact, is said to have some difference from the original title. These changes are ‘upgrades’ from the original title based on feedback from consumers. Rather than simply reissuing the same game, “in addition to a revised story structure, the Wii version of Dead Rising will feature new enemies and items, as well as a behind-the-shoulder camera system modeled after Resident Evil 4” (1up)

Fixing the camera and adding some new monsters is enough to give the game the subtitle Zombies Sacrifice. They’ve included full waggle support for the controller allowing you to kill zombies with the greatest of ease, but… it’s still killing zombies…

Does anyone care?

Nintendo’s Not Talking To You, But Your GrandmotherNintendo’s Not Talking To You, But Your Grandmother

July 19, 2008| schommer| 0 Comment| 1:15 pm

Miyamoto said Nintendo used E3 as a platform for spreading the word to a broad audience based on the media present at the event, they’re not speaking to the core audience. So, if you’re a core audience gamer and you were confused on why Nintendo didn’t build their presentation to be all glitz and glamor, it’s because they weren’t talking to you.

Based on the fact that E3 is a “press event” and their looking to get out the word to the general audience, press is needed as a staging point. The audience sitting in the seat was a bit more intense in nature and have high expectations for each presentation.

With sites like gamespot streaming the event live on the Internet it’s not too hard to imagine some casual gamers and non-core-gamers may have been listening. Or, perhaps their hoping to get old school media in the form of magazines and journalists to write about their upcoming product launches.

Or, perhaps they just showed up because they’re expected to?

(Thanks, Joystiq)

As Seen On TV – Casual Game Label (Wii and DS)As Seen On TV – Casual Game Label (Wii and DS)

July 19, 2008| schommer| 0 Comment| 9:00 am

A 3D version of Deal or No deal sound desirable to you? Perhaps you’re a game show fan and just can’t get enough Howie, if so, you’re in luck. Koch Media announced their new casual games label As Seen On TV which will bring popular TV brands to the console.

At first we were thinking “a games division based on infomercials?” No, their intention is to bring familiar casual game experiences into the home. Many families sit down and share their experiences of TV viewing together when it comes to watching game shows, Koch Media plans to make this a bit more interactive and competititve.

When can we expect the games to hit the market? “We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media.

(Thanks, CasualGamerChick)

Read on for full press release…

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