Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
38 Studios
Much better microphone Jonah.
@ RTS’s aren’t dying – just waiting
So scaling down is an issue, apparently … Well, you can always push up the minimum spec, and leave the lower end PC market for indies.
I agree with Jordan, blaming the hardware instead of acknowledging the lack of balls/cojones is not fair.
@UK: Wii U sells just 34,000 pieces of software in January
😛 this is a big surprise indeed, taking into account the huge library of games available for WiiU.
On the other hand, WiiU doesn’t have the market share that other consoles have.
@thatgamecompany had been bankrupt when Journey shipped
Speaking of cojones, these guys had it.
As for a small design doc, well, not entirely bullshit. You can do it the Agile way, with lots of cards, each describing a development story. So yeah, technically you do have just a one page document, but the entire description of the design will take plenty of cards to compensate.
@QOTW:
Not sure, to be honest, I wasn’t a fan of RPGs. Then STALKER came (Steam labels it as an RPG). Warcraft III had RPG elements in it, but it was still an RTS. I also enjoyed Fallout 3, but that was after STALKER.
Some encouraging words for Paul: hope you get a job.
@KOTOR
I loved it. I actually prefer the Old Republic era than the whole Anakin timeline.
@RTS are undead
In my opinion a genre never dies. Few years back people were saying that 2D games were dead. Since then we had some brilliant 2D entries. Terraria. Trine. Same thing will be with RTS. They just need the right conditions for a return. A brave studio that will make a new classic and start an RTS uprising.
@Segsbox 360
I think Microsoft tried to buy everything at some point. I definitely remember Microsoft wanted to buy Nintendo during it’s Gamecube days. If Microsoft would buy Sega, the Dreamcast might have had a chance. Microsoft would flood it with cash and support.
But history chose otherwise. Probably for the best.
@At Wii U sales
If there is one thing I am sure off is that in February there will be at least one Wii U unit sold in UK. Mine. That’s right. I now own 2 Nintendo branded bricks. My £300 Monster Hunter emulator.
@Assassins Creed
Milk the cow while it’s alive and pray it does not turn into a bull.
@QOTW
First RPG I ever played was Phantasy Star 2 on Genesis. It’s funny cause I could never complete it because Russian cartridges shipped without memory and you had to finish the whole game in one sitting. The first RPG I properly enjoyed was Pokemon Emerald. I played a few RPGs before it but they were nothing compared to Emerald. That and Final Fantasy X.
The demo of Journey does not do it justice. I too tried the demo in mid-2012 and was underwhelmed.
Then over winter break, I decided to listen to the great reviews and give the game a shot. Actually bought the disc. It was an amazing experience. The gameplay is very basic, but the immersion and creativity levels are way high.
By the way, you can solo the whole game. It’s only an option to interact with others (who you will not see in the demo). Everyone looks the same, but has unique musical sounds they make. You can only communicate through musical sounds, and so interacting with others becomes this amazing experience, because you are doing most of the interactions in your own imagination!