Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
You know why I hate Windows sometimes? Because it decides to do a reboot and a system update while I’m in the middle of writing a comment on a podcast episode…
Anyway, let’s cut to the chase. I will keep it brief because I don’t feel like writing an elaborate post again after what just happened.
1. I got the T-shirt, thanks a lot! It fits perfectly and the cotton quality is excellent. Great gift.
2. X-bone launch date. It will not launch in Poland and some of the neighboring countries so it makes me care even less about the console that I did previously. Because of the limited launch range, the date hase everything to do with Black Friday and nothing to do with the PS4 double release date. We sort of have some sales like this before Christmas and people do get trampled over in stores but still it’s not as crazy as over there. Thankfully, there’s always Amazon and Cyber Monday so I’m going to stock up on stuff then. Also, we didn’t have labor weekend or anything like that last week 😉
3. PS4 controllers. Do they mean 4 Dualshock 4s or 4 controller of any kind? Maybe it’s the former which would mean that the console will support more RockBand or Buzz controllers? That would make little sense, though. Still, I don’t care that much. The last time I played couch co-op was maybe two years ago when I played NHL 3-on-3 Arcade with two of my friends. Other than that, I don’t remember what else I played. I use my second controller while the other one is charging and that’s it.
For move games you usually don’t have enough space in the room to fit 3 or 4 people playing so it’s 2 people time 2 controllers = 4 total and that’s enough.
4. External hard drives. This is unclear to me. Do they mean media storage as well, i.e. movies and music on an external hard drive? This wouldn’t make sense, again. It shouldn’t be that hard to support an external USB drive in the OS so maybe they do mean games and game data.
500 GB is not that much if you count all the games you download with PS+. I own a 120 GB PS3 and I need to cycle my games constantly, which is not convenient. I’m getting a 1 TB disk soon and I wanted to put it in the PS4 and move the 500 GB into the PS3. I’m not sure the warranty is void if you do it, to be honest, since Sony encourages the disks to be exchanged (see, the 12 GB Flash iteration of the PS3)
5. FF XIV – I believe the only reason they’re continuing to realease new games is to learn the Roman numerals…
6. QOTW – If it ain’t broke, I’m not getting a new one – that’s my way of thinking. And since I’ve never had a console break, I’ve never exchanged one. To be fair, I only owned an NES, a PS3 and a Vita (I’m not counting some old, old TV consoles that played Pong…), so my experience is limited. Maybe it will change with the PS4 which I will get at launch. The chances that it will last for 6-8 years are slim, I guess but hopefully I’m wrong.
7. @Jordan – have you played Killzone: Mercenary on your Vita? That’s a AAA exclusive you’ve been waiting for. I’m not a huge FPS fan and I’m not that good at them, especially online, but I really like this game and it plays extremely well on the handheld.
8. I’m going off the grid for over a week so I will miss the next episode. You will probably talk about the new Vita model. Have you noticed that the mysterious connector has disappeared from it? The one next to the game slot on top of the device? Any ideas what that was supposed to do anyway? 🙂