After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Great podcast! Talk about information overload. I learned a lot, but liked it anyway.
CyberPunk 2077 looks pretty awesome, but now that you guys all gave it the seal of approval I’m extra psyched. https://www.youtube.com/watch?v=8X2kIfS6fb8
Thanks for the heads up about the free trial of Unreal Champions. That offer was extended through this weekend so there’s still time to pick it up on Steam. It is a ton of fun. plus cool NIN music.
Keep up the good work, cyberpunks.
HI guys.
Thanks a lot for this huge episode! was a little bit work to listen to it, but was very informative 🙂
I want to look at all the shows from every single publisher and figure out, which game i will spectate (is this the right word?). I pre-ordered BF5, becausei want to play it with my friends. In addition i will pre-order Kingdom Hearts 3. My friends want me to pre order Cyberpunk as well, but i did not even play Witcher 3 to know if i like the engine and graphics .. but i love cyberpunk / steampunk 🙂 …. let´s see …i will have some months before the games come out 🙂
My friends also backed this Star Citizen game 2 years ago …. so their decisions are not always the best ones 😀
So, thanks again for this huge work on this episode 🙂
Your loyal listener,
Ralf