The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
@Duke Nukem Forever review fiasco:
This one is almost ‘no comment’. The nasty side is what Jordan said (except foe Jonah I can’t yet distinguish your voices, sorry if I mix you up): they don’t mind blacklisting, they just don’t want it to be public.
@ Apple will be the games industry in 10 years:
You can even devise a control scheme for touch based interfaces, but!
Just like console controllers, a mouse and keyboard using player will best one using a console controller, in competitive gaming.
Jonah, I’m with you on the real books vs. kindle. Don’t get me wrong guys, that’s a device that I like, but it doesn’t hold a kandle 😛 to a real book.
@ No need for PS4, PS3 now hitting its stride:
Erm, hello, PS3 is hacked? Piracy will be as rampant on PS3 as is on PC? PS3 might become a very unattractive platform to develop for? (hard to code for it and with it’s DRM system exposed for all to pirate your product).
😀 Jonah, thanks for pointing out misspellings, it’s useful to me.
@Question of the Week:
I do care what it says in the review. I do want to read if a certain aspect is flawed: perhaps it is a feature that interests me, and in that case I’ll skip the game.
As for the score versus the entire contents, well, it actually depends on the value of the score.
If it’s below 5, then I don’t even bother to read the review. The score weights 100%.
If it’s up until 7, the score weights 50%. Above 7, it’s really up to the contents of the review, not the score: weight drops to almost 0%.
Just to let you know that things in Australia aren’t that bad. If one looks around abit you can get a good deal on games even if they are brand new. Granted prices have been $110 for some games but with some skill you can get it imported from the UK with shipping for nearly half the price. I havn’t brought a game from a major Australian retailer for some time now. Feel sorry for those who do ouch.