Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
The deal has been done, you can now officially call the company Activision Blizzard. Sure, the name is sorta lame but it does cover the bases… they’re Activision and they’re Blizzard; surely neither company wanted to lose their lively hood and branding.
Hi guys great episode, nice to hear Dan again 🙂
@Noriega sues: Yeah I thought like Jordan that generally former Dictators are dead ones. He should just be happy to have made it to 80.
@Sims 2 Ultimate Edition: My wife and I both got our CD versions redeemed for the digital Ultimate edition and I have to say I’m pretty happy to have access to all those packs and expansions I never bought. I still find myself spoiled for some mods, and I had to tinker with special settings to get a resolution other then 800×600. It is nice to play this game digitally and not have the hassle of some 20 cd’s to go through when wanting to install the game to a new computer. I don’t know if it’s nostalgia glasses or not but I swear the game looked better than what I started up in Ultimate Edition.
I remember you mentioning in regards to Sims 2 not liking that your Sim ages while a neighbor doesn’t and you’d have to go to their lot to age them. For me it’s the inverse in what they do in Sims 3. I like to jump from lot to lot controlling multiple families and creating Dynasty Legacy families. I didn’t like in Sims 3 if I was playing a family and went to another house, only to find the first family had moved, split up or had a baby without me. This happened to my wife who was trying to get one sim with someone else and she went to another house and when she game back he was gone, he had moved out. So for me I like the “rabbit holes” or “hamster cages”. If you couldn’t tell I like gameplay that allows me to feel like a god controlling the lives of these mere digital blips on my computer.
@Codemasters respond: Yeah people need to realize that giving money to companies promotes them to make more of what your buying. Vote with your wallets people, this is why I backed Pillars of Eternity, to show my support for the types of games I want to play.
@Ex-Call of Duty found new studio to make more FPS like we need that. I don’t think people are going to want to play with a big headgear thing on their head. I’m sure they will make a game with Ninja mutant Zombie Nazi Robotic terrorists for all the kiddies to play. Okay bored now next topic
@Adam West playing himself. I’ve been entertained by his role of being “himself” like in Family Guy, I appreciate when an actor embraces a role that made them famous, as opposed to being resentful about it.
@Civ Beyond Earth: I am looking forward to playing this game, I’ll probably be Harmony since you get Sand worms, I look forward to assimilating Dan with the Mother Brain Flower.
@Sony Remakes: Yeah I’m not sure about remakes for PS3, now if they remake PS1 or PS2 games that might interest me. Namely Suikoden, need more Suikoden.
@Spore: “Install spore and see if I like it again” See that’s just an incorrect statement, that game is completely unlikable.
@QotW: I think I am looking forward to Pillars of Eternity the most since it’s a spiritual successor to Baldur’s Gate of which I want more of. I also am looking forward to Civ Beyond Earth as well for MP with my Polycast/craft friends. My family is looking forward to LittlebigPlant 3 and my wife wants Sims 4 but I’m very cautious of it, I didn’t like the “buy next expansion pack merry go round” with sims 2 and 3. I have to admit I am tempted by the Dragon Age Inquisition as well, I really enjoy the open world gameplay and not being handheld or railroaded from point A to Z. I like taking my time and savoring the game.
Looks like Alphashard had a slow work day 😉 Good job with the comments!
@Sims2 – I never played the game as I’m not that interested in endless titles and I also hate interior design and decoration. However, I saw online somewhere that the Sims2 are being given out for free to anyone who has an Origins account and enters a special code in there. I’m not sure if it includes all the expansion packs or not. I redeemed the code and maybe one day I’ll look into that or have my wife try it out.
@Sony Remakes: I don’t think all the remakes are such a bad idea from a money making standpoint. They have the numbers and they probably see that a lot of people how didn’t own a PS3 jumped on the PS4 and they want to accommodate them by remaking some really great games (TLoU). As a PS3 owner since 2009, I managed to play through most of the recent hits so I don’t really care that much about those remakes.
Obviously, I would prefer to have new titles to play, especially new IPs, but I’m so far behind with my backlog, I don’t mind the ‘drought’ so much. I just finished Bioshock Infinite so that says something. On the other hand, I understand I might be the minority and there are thousands of gamers hungry for new and exciting experiences. Well, 2015 is the year to look forward to.
@QotW
Looking at the list of fall releases I don’t think there’s anything I’m particularly excited about. Maybe the Infamous DLC. I enjoyed the game and I liked the Fetch character so this could be cool. There’s also NHL15 – the first PS4/XBone title in the series. I might give it a go. Far Cry 4 had an interesting demo at E3 and people seem to be excited about it. I haven’t played any of the Far Cry games but I’m not sure I want another open world game from Ubisoft just yet.
By the way, Alphashard’s LittleBigPlant could be amazing 😉 What kind of plant are we talking about? Nuclear?
Hey Pawel the Ultimate edition give away does include all expansions and stuff packs.
I obviously did a typo and meant LittleBigPlanet 3.
Hey Alpha.
Sure I knew it was a typo but LittleBigPlant sounds so much cooler 🙂 Even though I really like platformers, I never got into LBP that much. I beat the Vita version but I didn’t spend endless hours playing user-generated levels.
Thanks about the Sims tip.