Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Going for the sex sells eh? Not that anyone would know the difference either way.
“Companies spend money like fish” Doesn’t sound like any company I’ve been at. I have at two work places that had several computers still on XP, they take a long time to upgrade anything. I’ve seen old plotters still be used from decades ago. I think companies tend to the if it ain’t broke don’t fix it.
Paul if you have a spare Windows 7 computer why don’t you see if Grim Fandango works on it? Or have you already tried?
@Windows 10: Yeah it feels like a real desperate attempt at good will for the Windows OS in general. I think giving it away free for a year they feel will garner some slack. Though if you upgrade I don’t know if you can go back to Windows 7 or 8.
@Kojima: I think Metal Gear is becoming one of those games that need to be retired now.
@Tempest Debacle: Looking at the screen shots I feel like I have seen this game mechanic before in other games. Having never played these two I can see it’s a ship that spins around a “pit” shooting at things in the center. I feel that that was a very old Atari game at some point. However he’ll probably have to pay a settlement for this as it does look like he is trying to remake the game that belongs to Atari now. There’s making a game that uses certain mechanics and then there’s just making what looks to be a clone of what they did previously. If I made a game where you jump up and down a large block pyramid with a little orange dude named Q’bort I’m sure Atari would see through that as well.
@Xbox for sale: If it’s for sale maybe a former console company could buy it to bring its self back like Sega or Atari. Though I don’t know if anyone would want to buy it. With the way they’ve been talking about integrating Xbox and Windows gaming I don’t think they would sell that then.
@Nintendo’s NX Gen: I’m intrigued what they will do, if nothing else we’ll have a new name to have fun with the NX Gen.
Since there was no QotW, I thought I’d ask something: “What do you think is the future of Old Games?” To give more context anyone who wants to read an old book, see an old movie or listen to an old song can easily do so. However with Games that will become difficult, especially in cases of games that are Online only and once servers are gone so too is the game. Later generations of people may have a hard time playing games that are no longer workable on current gen consoles or even computers. I wanted to know what your guys thoughts are on this.