Episode 632: Bobby Kotick Is Terrible

This week comments on the crapshow that is going on with most of the third party publishers. That, and some updates to games that people really care about.

The news includes:

  • Bethesda shows another brief tease of Starfield
  • Kotick reportedly says he’ll consider leaving if he can’t fix Activision Blizzard’s culture problems
  • Minecraft 1.18 ‘Caves and Cliffs Update’ Part Two is officially available on all platforms

Let us know what you think.

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This week, TD Gaming Podcast talks about Battlefield V and how a certain part of the gamer population completely lost their minds over it. There was also a half-hour discussion of Second Life, shoot-em-up, and developer Treasure, with web searches and aimless conversation that went nowhere.

This week’s news:

  • The Steam Link Mobile App has been blocked by Apple
  • Killer7 is coming to Steam this Fall
  • The Wolf Among Us 2 coming in 2019
  • Mega Man X-inspired roguelike 20XX coming to consoles
  • WWII-themed Battlefield V drops October 19, abandons paid expansion model

Let us know what you think in the comments below.

Wii U Priced at $300 for Basic, $350 For DeluxeWii U Priced at $300 for Basic, $350 For Deluxe

Nintendo announced the price of the Wii U in New York City today, and to the surprise of some, the Wii U will come in two price SKUs:

  • Basic Set ($299.99) – 8 GB white Wii U, white Wii U GamePad
  • Deluxe Set ($349.99) – 32 GB black Wii U, black Wii U GamePad, GamePad Cradle, Wii U console stand, Nintendo Land

Already, GameStop is offering the following trade-in deals:

  • $50 trade credit for a Wii
  • $90 trade credit for an Xbox 360 (original), PS Vita or 3DS
  • $115 trade credit for a PS3 (original) or Xbox 360 (slim)
  • $140 trade credit for a PS3 (slim)

(more…)

Smart Business Choices During Economic DownturnsSmart Business Choices During Economic Downturns

Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.

Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.

People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.

Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.

“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)

Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.

Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.

It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?