After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Hi guys.
Thanks for the episode 🙂
Even if I don’t play that much since my partner died, I still like to Listen to your podcast. I hope that’s ok for you if I comment anyway, even if I can’t say that much to the topics you talk about.
I still played a lot Pokémon go and tried the new TCG Lorcana. It’s really fun and I did not know that poGo is that complex!
Do you guys know more mobile games like ingress and Pokémon go? Does anyone of you play one of these both?
Besides these I don’t play that much mobile games, so I sonst care about Apple Arcade being shut down 🙂 (I know there are games not only for mobile, but for me it feels that way).
I still plan to play BG3 when it gets a little bit cheaper and I feel like playing such a massive game 🙂
I am really looking forward Silksong which hopefully will be released this year!
Stay healthy guys and keep on the good work.
Greetings,
Ralf