Industry News -

Electronic Arts Issues 1,000 Pink SlipsElectronic Arts Issues 1,000 Pink Slips

December 22, 2008| schommer| 0 Comment| 10:58 am

Electronic Arts is planning to lay off 1,000 employees, approximately 10% of their employees. In this layoff their also consolidating EA Black Box back into EA Canada. EA Black Box was spun off as a studio outside of EA Canada to work on such titles as Need for Speed but, with the layoffs arriving, they’re going to be merging the remainder of EA Black Box into EA Canada by June 2009. The remaining EA Black Box employees will continue working on Skate 2.

The pink slips should be issued by March 31, 2009 and we’re hoping the folks that have lost their jobs will find new jobs as soon as possible. An Electronic Arts representative said:

“This does not mean that the Black Box studio is closing. The studio is moving to our Burnaby campus to share the facility with EAC and other EA teams that operate out of our state-of-the-art facility. We will operate two distinct studios, each with their own distinct culture and teams, out of our Burnaby facility.” (gamespot)

EA hasn’t mentioned any specific franchise cancellation but we’re going to assume something is going to slip, it’s hard to imagine a company can lose 1,000 employees without impacting business operations. If EA was able to layoff 1,000 people without impacting day-to-day business, then they’re definitely hurting in the management department because that would be a ton of waste.

Big companies may cut costs during hard times but they said they’re, “implementing a plan to narrow its product portfolio to focus on hit games with higher margin opportunities. The company remains committed to taking creative risks, investing in new games, leading the industry in the growing mobile and online businesses, and delivering high-quality games to consumers.”

We’re curious just how much EA is willing to risk on “creative” endevours considering publishers are already hesitant to break new ground. The next few years should yield great opportunities for smaller developers to put on their creative hat and open new doors and opportunities for themselves.

DRM Free Spore Steams Forward!DRM Free Spore Steams Forward!

December 20, 2008| schommer| 0 Comment| 12:00 pm

Gamers get upset when developers sneak ugly hacks onto their computers when they just want to play video games. Although gamers really only revolt when they know their being exploited, Spore is a fine example of how not to lock down a video game. Using SecuROM was a bad decision on the part of Electronic Arts, no matter what their PR spin tries to tell us.

Imagine a world of DRM free spore and you may be imagining reality using the Valve’s Steam software download architecture.

“The moderator specifically mentioned Spore but it’s possible this extends to other EA games that used SecuROM as well (like Mass Effect). If a game on Steam uses third-party DRM, it’s supposed to be mentioned on the product page.” (cinemablend)

We’ve been complaining about the Spore DRM for month snow on the gaming podcast, perhaps we’ll have to shut our mouths soon enough.

(Thanks, GameStooge)

Phil Harrison’s Building a 100 Million Dollar FranchisePhil Harrison’s Building a 100 Million Dollar Franchise

December 20, 2008| schommer| 0 Comment| 11:50 am

Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.

While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.

Microsoft To Indulge on Hype at E3 2009Microsoft To Indulge on Hype at E3 2009

December 8, 2008| schommer| 0 Comment| 2:59 pm

This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

Microsoft Game Studio’s producer Phil Spencer said:

“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

Our New Casual Games StoreOur New Casual Games Store

December 5, 2008| schommer| 0 Comment| 7:49 pm

Every now and again we mention casual games on our Gaming Podcast and we’ve taken the opportunity to open a little store to sell some casual game titles. Our store is located at BuyCasualGames.com and carries titles publishes and distributed by Big Fish Games.

Lot’s of folks have found the games Big Fish publishers are great quality titles for a low cost (as casual games should be). We’ve been working with Big Fish Games for a few years on CasualGamerChick so we’re extending that to its own little website. If you’re looking to pickup a few casual games, this is a great way to get familiar with some titles.

A new game arrives each day and we have free downloadable trials that gamers can test drive before they commit on a purchase. If you’re into the casual gaming scene and want to help support us, use buycasualgames.com for all your casual gaming needs!

Asassin’s Creed 2, Ubisoft’s Future ProjectAsassin’s Creed 2, Ubisoft’s Future Project

November 29, 2008| schommer| 0 Comment| 3:14 pm

We received a new franchise in 2007 called Assassin’s Creed, it was way hyped and released with mixed success, you either love it or you were bored to tears. We loved it, but many were bored to tears. Many assume Ubisoft learned a lot from their first release and will fix some of the repetition from the initial game with Assassin’s Creed 2 if one were to be created.

Ubisoft was asked by gamespot if they’d release a date or confirm the 2010 release of Assassin’s Creed 2 and Ubisoft had a very simple answer: “we’re not answering that question” and “what we just can say is that we are working hard on the product.”

They won’t promise a date for Asassin’s Creed 2 but this at least gives us an indication that they’re working on a game to follow up the initial release. There are plenty of creative concepts that can be done even better in a second game release including branching out the quests to make them a bit less tedious and repeating. The graphics were stunning, the moves were fluid and the battles were a dance of blades.

We’re waiting. Bring it on Ubisoft.

Wii vs. PS3 in Japan: The Console SlaughterWii vs. PS3 in Japan: The Console Slaughter

November 29, 2008| schommer| 0 Comment| 2:59 pm

Famitsu Magazine is reporting the Nintendo console, Wii, has managed to sell 7-million units in Japan. This is roughly three times the number of Sony’s PlayStation 3, the console with superior graphics and power.

Japan isn’t about graphics and power or they’re not a fan of the high priced PlayStation 3. The three times factor seems odd, still, considering the PS3 isn’t three times the cost and really isn’t that bad of a console. Unless the titles on Japan’s console are just not as inviting, the PS3 should be keeping pace with the tiny Wii console. Sony is a Japanese company as is Nintendo and both have a very good grasp of the games the Japanese culture is attracted to buying. What’s happening here!?

“The Wii’s 7 million sales put it far ahead of its foes in the ongoing console conflict in Japan. According to Enterbrain figures quoted by GameDaily, Japanese sales of the PlayStation 3 numbered just 2.37 million units as of September 30, when the Wii had sold around 6.83 million units in the territory. Sony estimates the PS3 sold nearly 17 million units worldwide by the same date.” (gamespot)

The Xbox 360 still can’t compete against the PS3 or Wii in overall numbers, regardless to boosts when they put out a game the Japanese actually find interesting. If Microsoft and Sony learn anything from this generation of consoles, it’s that simple makes better. No, we’re not telling the developers to end the goals of hardcore gaming… we’re just wondering if branching out a bit to scoop up some casual gaming interest.

Xbox 360, PS3 and Wii: Who’s Winning And HowXbox 360, PS3 and Wii: Who’s Winning And How

November 17, 2008| schommer| 0 Comment| 2:48 pm

People see facts and figures constantly and brush them off as, well, facts and figures. But, when people see charts and graphs they “oooh” and “aaaah” over them because the visualization is easy to understand. Now, thanks to the NPD Group and Deutsche Bank, people are seeing some pretty graphs about the console battle. These show just how well the race is going on all fronts of the war.

Although the data is fairly small the colors show it all, the Wii crossed over the Xbox 360 numbers in unit sales and hasn’t stopped since the launch. Here we are, on the third holiday season since the Wii launch, and people still cannot find them in stores. Shortage? Doubtful. Considering the massive sales numbers and the fact that they did take the 360 in numbers it seems the supply just can’t meet the over-the-top demands, but why is the demand so high for the little Nintendo bundle of joy? People just can’t get enough Wii.

The Xbox 360 has much to brag about as well, they’re not first in the race but their nearest next-generation graphic console, the PlayStation 3, isn’t even close. The chart shows them both rising in much the same way, with the same “pops” along the sales chart but in a completely different scale. Since Microsoft doesn’t want to consider Wii a competitor, they’re clearly winning the war in their eyes.

Oddly enough, one of the big pops in Xbox 360 sales where around the PS3 launch. Perhaps these consumers were waiting for both consoles to launch before making a decision? More than likely, it was holiday related and had little to do with the PS3 launch but it is fun to ponder anyway.

What about software sales? We’ve heard the Wii has little to offer in terms of games while the 360 wipes the floor with the competition.

Software sales charts, via GameDaily.com

To our surprise, the Wii is rocking the sales figures in terms of software but still doesn’t compare to the Xbox 360. Microsoft pulls out 93-million units while Nintendo takes home a modest 73-million units in software… yet again Sony doesn’t show up to the fight. Looking at November 2007, you can see the Wii jumps significantly in unit sales, no doubt related to the Super Mario Galaxy launch — once they hit that figure they never looked back and continued to climb.

Although a few of us expected Sony’s PlayStation 3 to make huge progress this year, each month they have marginal growth is causing their competitors to excel beyond anyones imagination. We’re starting to wonder how well Sony’s “10 year plan” is going to work out with their competitors taking advantage of the market now when, in 10-years, they will be sitting on their pile of cash to re-invest in the 8th generation of consoles.

(Thanks, GameDaily)

Wrath of the Lich King, Midnight OpeningsWrath of the Lich King, Midnight Openings

November 10, 2008| schommer| 0 Comment| 4:02 pm

It’s almost that time again folks, the next expansion for Blizzard’s World of Warcraft arrives the first minute on the 13th of November. This is the expansion we’ve all been waiting for, climbing the ranks to level 70 so we can enjoy all the fresh new content, preparing ourselves for Dark Knight status.

If you’re in the New York area, you’ll have a chance to meet CEO Mike Morhaime and executive VP of product development Frank Pearce. They’ll be a New York Best Buy signing copies of the title if you’re lucky to be in the area and plan to go out at midnight to get it. We’re not that lucky, but we’re also not standing in line this year for an event.

We’re trusting in Amazon and their promise to have the game at the door step on release day. If this isn’t the case, we’ll be playing some Burning Crusade content instead. If you want to join in the New York festivities read on for their full press release.

(more…)

Fanboy Turf Wars and Metacritic’s The TurfFanboy Turf Wars and Metacritic’s The Turf

November 8, 2008| schommer| 0 Comment| 1:27 pm

Gamers are passionate about gaming, love their games, follow the industry all while living and breathing all things game. This is the green pastures upon which fanboys are born. As we’ve seen at gamingpodcast.net, where we were hit hard by fanboy rage a few days ago the blood boils with hate and rage.

Although our site only received 30+ comments, other sites whom picked up the article have 100+ comments on the article about Blu-ray and my opinions of it. PS3 fanboys ran wild telling me how my name has been “dragged through the mud” followed (and preceded) by many curse words and name calling, many of which I simply refused to post because of the vulgar content.

They have moved on to larger more popular platforms to voice their opinion, by dinging Gears of War 2 prior to the games release on metacritic.com dolling out a 3.5 user submitted review (which has since gone up upon the release). Why did they target GoW2? Because the 360 fanboys nailed LittleBigPlanet with crappy reviews, says smashpad.com.

The response was to hit Resistance 2 for another bad user review score all while forcing metacritic to change their user review process to only allow users to post reviews after a game has hit store shelves. Metacritic isn’t to blame here, although it is sensible to only allow reviews prior to a games release, the fanboys have found a way to hold their turf wars.

Who’s next? Amazon.com allows reviews as well and, as we saw from Spore, it can get pretty dirty there too. Now that Metacritic is altering their review process will gamers wait until they’re allowed to spam with bad reviews to do so, or will they hunt for new social networking proving grounds to give games a bad name?

Perhaps they’ll compete for google keywords to rank #1 for a fraud review of a title to beat out other sites or they’ll find another popular user-generated review site to scar the name of a to-be released title.

There is a gang war on the Net and it involves fanboys finding social media outlets to spread their hate and deception on the opposing consoles. For us, we’ll stick with gaming and leave the rage to someone else.