Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Going for the sex sells eh? Not that anyone would know the difference either way.
“Companies spend money like fish” Doesn’t sound like any company I’ve been at. I have at two work places that had several computers still on XP, they take a long time to upgrade anything. I’ve seen old plotters still be used from decades ago. I think companies tend to the if it ain’t broke don’t fix it.
Paul if you have a spare Windows 7 computer why don’t you see if Grim Fandango works on it? Or have you already tried?
@Windows 10: Yeah it feels like a real desperate attempt at good will for the Windows OS in general. I think giving it away free for a year they feel will garner some slack. Though if you upgrade I don’t know if you can go back to Windows 7 or 8.
@Kojima: I think Metal Gear is becoming one of those games that need to be retired now.
@Tempest Debacle: Looking at the screen shots I feel like I have seen this game mechanic before in other games. Having never played these two I can see it’s a ship that spins around a “pit” shooting at things in the center. I feel that that was a very old Atari game at some point. However he’ll probably have to pay a settlement for this as it does look like he is trying to remake the game that belongs to Atari now. There’s making a game that uses certain mechanics and then there’s just making what looks to be a clone of what they did previously. If I made a game where you jump up and down a large block pyramid with a little orange dude named Q’bort I’m sure Atari would see through that as well.
@Xbox for sale: If it’s for sale maybe a former console company could buy it to bring its self back like Sega or Atari. Though I don’t know if anyone would want to buy it. With the way they’ve been talking about integrating Xbox and Windows gaming I don’t think they would sell that then.
@Nintendo’s NX Gen: I’m intrigued what they will do, if nothing else we’ll have a new name to have fun with the NX Gen.
Since there was no QotW, I thought I’d ask something: “What do you think is the future of Old Games?” To give more context anyone who wants to read an old book, see an old movie or listen to an old song can easily do so. However with Games that will become difficult, especially in cases of games that are Online only and once servers are gone so too is the game. Later generations of people may have a hard time playing games that are no longer workable on current gen consoles or even computers. I wanted to know what your guys thoughts are on this.